What’s old is new.

CLIENT: AMERICAN ANTIQUARIAN SOCIETY

What’s old
is new.

CLIENT:
AMERICAN ANTIQUARIAN
SOCIETY

How we helped:

CREATIVE CONSULTATION
LOGO + IDENTITY
DESIGN + DEVELOPMENT
COLLATERAL
PRINT MANAGEMENT

American Antiquarian Society

Founded in 1812, the American Antiquarian Society is a national treasure. Its unmatched collection of material printed in North America through 1876 is used by scholars from around the world and award-winning writers and filmmakers like Ken Burns, Jill Lepore, David McCullough, Nathaniel Philbrick, Laurel Ulrich and Alan Taylor.

Yet the society realized its public profile was as opaque as the solid brick walls of its library. So, in the midst of a major expansion and renovation of its Worcester complex, the society asked us to develop a visual brand to engage the public. Working through a diligent process with the curatorial staff and leadership, we crafted a new image that evokes relevance and celebrates the historic mission of the society.

Jim Casey is an exceptionally talented graphic designer. But that alone is not what makes him such a phenomenal communicator. He has that rare ability to listen, look and get the true culture of an organization and then turn that into powerful, evocative, and beautiful visuals that tell the essential story of what an institution is all about.